15 reasons for estate agents to rethink online property auctions 

Quick question. When you hear the words ‘property auction’, what thoughts run through your mind?  

 

If you’re like most estate agents, the chances are you’ll think of one of the four ‘D’s:   

  • Debt  
  • Death  
  • Divorce  
  • Distressed properties  

But did you know you can use online property auctions for so much more?   

What if there was a way that actually complemented how you normally sell houses. So, you can secure committed buyers, and achieve fixed, fast completions.  

 

That’s where Optimus Bid comes in. 

 

Best of all, it’s fully flexible. You’re in complete control and can give your clients the choice of two secure sales options:  

  • Conditional sales with reservation fee  
  • eBay-style transparent bidding  

Unlike other online property auctions, Optimus Bid works well for many different scenarios and many types of property or seller.   

Which ones? Let’s take a look.  

  1. New instructions 

People are drawn to novelty. So, what happens when you factor in transparent bidding and a limited time for buyers to make their move? You add urgency and FOMO to the mix.   

Powerful stuff.  

  1. Vacant properties 

An auction classic. When a property’s empty you should be able to get to completion faster.   

And our low fees mean you don’t need to sacrifice true market value.  

  1. Properties in a chain 

One word that differentiates Optimus Bid from other online property solutions? Flexibility.  

With the ability to set longer completion timeframes, you can extend the security and speed of online property auctions to home movers with downward and upward chains.   

  1. Fall-throughs 

Around 1 in 3 private treaty sales falls through. That means that many of your sellers will crave a more secure sale. But who’s to say it won’t fall through next time around? There’s still a 33% chance it will.  

Use Optimus Bid to slash that fall-through risk and give your sellers the certainty and peace of mind they crave.  

  1. Probate 

Probate sellers are motivated and are appointed to dispose of an empty property, making them a perfect match for auction. This is because: 

  • An executor of an estate has a legal obligation to get the best price for a property.   
  • Beneficiaries want to access their share as quickly as possible.   
  • They each want to do so securely.  

Those 3 boxes when you use Optimus Bid?   

Tick, tick, tick!  

  1. Buyers needing a mortgage 

When auction timeframes are short, they can preclude bids from first-time buyers and others needing a mortgage. That’s why Optimus Bid gives you the flexibility to lengthen completion timeframes.  

  1. Withdrawals

What usually happens when a vendor takes a property to another estate agent? They drop the price.  

But now, at the first hint of a withdrawal, you can offer your private treaty clients a fresh approach.   

Turn the inevitable price reduction into an attractive guide price. Keep your clients. And give them the chance – which they won’t find elsewhere – to sell for a higher amount.  

  1. Properties in high demand 

What’s better than ‘best and finals’? When a buyer comes back again with an even better bid.  

Transparent bidding means buyers will go as far as they truly can go. And sellers won’t wonder whether they could have sold for more than they did.  

  1. Run-down properties

Like their empty cousins, run-down properties are a natural bedfellow for property auction sales. Whether they’re in need of a little or a lot of TLC, when you sell through Optimus Bid you’ll be able to relax knowing they are on their way to a quick sale.  

  1. Matrimonial 

When acrimony swirls and divorced couples are at loggerheads, sometimes the last thing they want to do is talk to each other. With Optimus Bid, they don’t have to (much).   

Once they’ve agreed on a guide price and reserve, we’ll take care of the rest.   

  1. Landlord offloading 

Recent regulatory change has meant the rental market isn’t as attractive as it once was. More and more landlords are looking to get out. As a letting agent, what can you do?  

Optimus Bid can be a vehicle for earning revenue from landlords exiting the market – while potentially maintaining your existing portfolio.  

  1. Tenanted properties 

With Optimus Bid, you can sell a property for a landlord without the need for possession proceedings. The outgoing landlord maintains rental income until the day of completion. The incoming landlord gains paying tenants from day one.  

  1. Land and commercial 

Looking to expand your portfolio? While you might not have much experience or expertise (yet) in selling land and commercial property, Optimus Bid can give you the confidence to branch out.   

Because property is sold through an open auction, it will naturally find its own price and level in the marketplace.   

  1. Rare/unique properties 

Some properties cry out for a bidding war. When that bidding war is open and transparent, it can only intensify the psychological pulls of scarcity and exclusivity.   

  1. Surveying issues 

Some properties can be hard to sell using your normal methods. Especially if there are survey issues that mean they might not be mortgageable.  

The upfront information and legal visibility that Optimus Bid provides buyers can help turn your tricky sales into actual sales.  

 

A new opportunity for your agency 

New market conditions call for a new approach to auctions. That’s why we built Optimus Bid – a flexible solution for a price-sensitive market.  

We partner with forward-thinking estate agents who are serious about improving the home-buying experience. If that sounds like your firm, we’re interested to hear from you.  

 

Start believing in the power of auction. Debunk common auction myths today.

 

  • Share this article: