What’s on mortgage brokers’ minds as 2025 matures? Following the launch of our latest market research report, Brokering a brighter future, Lee Riche, Commercial Director at Optimus, highlights three insights that brokers can glean from our research.
A mixed financial picture emerges
Our research shows that, despite the current economic climate, mortgage brokers’ financial situation appears to be improving. Two-thirds of respondents (66%) said they had experienced a strong year in terms of turnover.
On the other hand, 53% of the brokers we spoke to said they had struggled to maximise revenue on each transaction. As such, ‘expanding the scope of service offerings’ was a top two answer for improving efficiency and reducing costs.
Lack of transactional visibility
Over one-third (35%) of brokers were frustrated by the lack of visibility of a transaction as it progresses. By contrast, in 2024, ‘lack of visibility’ didn’t even rank in the top five frustrations for mortgage brokers.
More mortgage brokers also now believe that the use of data and automation will help improve the overall transparency of the progress of a transaction over the next five years. This year, that was a top three answer at 45% (up from 39%).
How best to attract and retain talent
When it comes to attracting and retaining mortgage broker talent, 43% of the senior-level brokers we spoke to wanted to see improvements in technology to reduce workloads, 38% wanted greater flexibility to adapt to new ways of working (up from 28% in 2024), and 32% (up from 12%) wanted to see a greater focus on wellbeing.
Just over four in ten brokers (43%) said they were prioritising a greater focus on wellbeing initiatives to improve efficiency and reduce costs.
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